Social Media Marketing
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The Best Investment You Can Yourself.
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Develop Brand Awareness (Followers)
Growing your followers on social networks will help you increase word of mouth and referrals. Our social media marketing services will help you increase your followers with relevant people. We will ensure that your followers match the demographics, interests, and behaviors of your typical customers.
Build Relationships (Engagement)
When you build a strong connection through engagement with your audience, they are more likely to buy from you. We will help you increase engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection is with your audience.
Increasing Website Exposure (Traffic & Conversions)
Increasing your website traffic will directly influence leads and sales. That’s why this service is best paired with our social media advertising services, where we focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we can add on retargeting social ads to stay in front of recent website visitors.
Improve Your Social Media Presence With
Social Media Marketing Services
Are you looking for Social Media Marketing as an effective way to grow your business’ brand awareness, number of new customers, and website traffic? Then you should be on social media! Check out our social media marketing service and build a strong social media presence. Contact us to get started.
What Are the Benefits of Social Media Marketing Services
Social media marketing services have numerous advantages for startups and established brands. With the right social media marketing plan and campaign monitoring system, social media content marketing can lead to increased search traffic, better SEO, healthier customer engagement and improved brand loyalty.
Still on the fence about investing in social media marketing services? Here are the key benefits of social media marketing to facilitate your decision-making process:
Better Online Exposure
Social media marketing is continually progressing and adapting, becoming a powerful online marketing resource for companies and brands. Social media platforms like Facebook, Twitter, LinkedIn and Instagram can dynamically increase exposure and interest in your company. With an effective social media content marketing strategy, you generate more engagements and social signals, such as likes and shares, that allow you to interact with a broader online community.
High Search Rankings
Search engines like Google and Bing now integrate updates, Tweets, profiles and comments into their results pages, recognizing the importance of social interaction. The more people share your content across social media channels, the more traffic they send to your website, and therefore, the better your search rankings.
Specific Audience Targeting
No matter how valuable and engaging your content, it won’t generate conversions if it doesn’t reach the right audience. Marketing through social media allows you to identify and categorize your ideal customers by age, location and online activities, among other metrics. Social media marketing experts determine and analyze your niche market to understand your target customers’ online behavior and craft relevant content and ads that address their needs.
Improved Customer Reach
A Global Web Index study shows that approximately 54 percent of online users utilize social media platforms for product research. Furthermore, 49 percent of consumers depend on recommendations from social media influencers when looking for brands. With a robust social media marketing strategy, you can boost your brand awareness and position your company in front of the right customers.
Complete Brand Control
Social media marketing packages are tailored to your specific needs and financial capacity. This means you have complete control over your branding, budget and social media content marketing strategy. Learning how to use social media for marketing enables you to create and maintain an image that appeals to your target audience and ensure your B2B social media marketing game is always on point.
Enhanced Customer Trust
Understanding how to use social media for marketing allows you to build a thought leadership brand and create deep, meaningful connections with your followers. Our social media marketing agency shares valuable content and engages in online conversations about your company to keep a pulse on your target market. We also use social media video marketing to showcase your client testimonials, case studies and other content that proves your brand validity. These tactics are crucial in gaining consumer trust and building intimate relationships with your followers.
Multiple Marketing Options
Besides Facebook, YouTube, LinkedIn and Instagram social media marketing, there are other social media marketing methods you can use to promote your business. These include WhatsApp, Messenger, WeChat, Tumblr and Snapchat social media marketing. Our social media marketing company performs in-depth business reviews, audience analysis and competitor benchmarking to determine the most appropriate and profitable social media marketing platforms and techniques for your business.
Increased Profitability
Social media marketing for small businesses and large enterprises is a cost-effective way to reach your ideal clients without spending a hefty amount of money. Various social media platforms allow you to showcase your products and services at a low cost. Additionally, one of the key benefits of social media marketing is it helps you reach an unlimited number of prospects across locations without doing additional work or incurring more expenses.
Is Being Active On Social Media Marketing Platforms Important To Your Business?
If you have been using social media for a while now, you’ve probably seen and interacted with a business page’s post or ad especially if it was a brand you like! Your target audience is no different. They like engaging with brands they favor and trust. But how do you create that brand-consumer trust?
That is where social media marketing, or also commonly known as SMM promotion, comes in. This specific digital marketing method aims to increase brand awareness and establish brand trust by building a solid social media presence for your brand. But really, how important is a social media for a business like yours? Let’s check out these statistics.
-
66% of Facebook users
say that they Like or Follow a brand on this social platform. -
74% of Facebook users
state that they check their Facebook accounts every day. -
83% of Pinners
have reportedly made a purchase based on the content they saw from brands on Pinterest. -
90% of Instagram
users say that they follow a business on this social network, which also translates to IG users being keen on interacting with brands they like.
-
53% of users say they purchased
a product they first discovered on Twitter. - 89% of online marketers state that Instagram has been a very effective social media platform for influencer marketing.
-
77% of Twitter users
say that they feel more positive about a certain brand when their Tweet has been replied to. -
90 million of LinkedIn users
are senior-level influencers, while 63 million of them are in decision-making positions.
The statistics say it all! An effective social media marketing strategy indeed plays a vital role in growing your brand and revenue. And when we say an effective social media marketing strategy, it should be more than just publishing posts and creating social ads. It needs to be fresh, targeted, engaging and personalized to your brand. Our social media services can help you. Read on to learn more.
The Benefits Of Social Media Marketing Services
Improve Your Credibility As A Brand
Simply having social media is a start to increasing your credibility as a brand. If your business does not have a social media account, or if it does but it’s not regularly updated and optimized, it has the same impact as having a brick-and-mortar location that’s empty, collecting dust. It doesn’t give a good impression, it does nothing to establish trust with your potential customers and it can make users question if your business is even operational. This is because “checking out your social media” is a part of the research process for buyers today. That’s how important social media is for businesses these days. So then, if you partner with a social media marketing agency like LYFE Marketing to take your social media accounts to the next level, you can accomplish more than the bare minimum of just having a social media account. If we’re saying that simply having a social media account is a foot in the right direction towards increasing your credibility, imagine what implementing a strategic, powerful social media marketing plan could do for establishing your credibility and online presence.
Attract A Targeted Audience
Keyword there is targeted! Earlier we said billions of people use social media and that most have 8 or more accounts on average. You need to be able to sift through the sea of people online to find your specific target audience because you don’t want to build a follower base of just any type of person! You want potential customers! So how do you accomplish this? You start by picking the right social media platforms for you. Each social media platform is different and therefore attracts different groups of people. For example, Facebook’s users are pretty evenly split between male and female while Pinterest is used more by females. So first you’ll want to nail down what your ideal customer looks like and from there, you can look at the qualities of the different social media platforms to determine which might benefit you the best. Which holds the majority of your target audience? Once you determine the social media platforms you want to utilize, you can then use further targeting options provided by each individual platform. You can filter through a platform’s user base and target by demographics, interests, behaviors and more. This will help ensure that your social media content is being served to the right audience.
Social Media Can Help Your SEO Rankings
Remember earlier when we said that social media marketing services work best when they support your other marketing services and vice versa? Well, here’s the perfect example of that. SEO is the process of getting your website to rank higher on search engines like Google. For example, if you sell muffins in Blue Ridge, Georgia, you would want your website to appear as the #1 search result when somebody types in “muffin shop Blue Ridge, GA” on Google right? SEO is the process that helps you do that, and you can learn more about our SEO services here. So, what does social media marketing have to do with SEO? Well, there are hundreds of ranking factors that Google looks at when determining which websites to rank first, and social media is one of those factors. The more backlinks you receive to your site from social media from people sharing your content and talking about your business, the more importance Google places on your website. What’s a backlink? A backlink is a link from another website that links back to your website, and backlinks are very important to Google. So while you’re carrying out your social media strategy to reap all of the social media specific benefits we’re discussing here, you can be simultaneously assisting your SEO efforts as well.
Direct Access To Your Customers
Engagement and conversations are happening every second of every day on social media. One of the biggest reasons social media has proven so powerful for businesses is because it gives them the ability to engage with their customers directly. For example, if someone buys a dress from your shop, they are likely to take a photo with it on, post it to Instagram and tag your brand (this is just an example but if happens way more often than you might think!). Your brand can then like the photo, comment on it, share it on your Instagram etc. This kind of positive interaction encourages brand loyalty and shows people that your customers love your brand. Let’s look at another example. Let’s say a mishap occurred with shipping and a customer let’s you know about it on social media. You have the power to quietly provide a solution to that customer and take care of their needs all within private messages on social media before they go and publish a negative review of your business. Having direct access to your customers allows you to keep a pulse on the likes and pain points of your target audience while they feel that they have a direct line and connection to your brand, increasing their trust in your brand.
Increased ROI
The best benefit of all! While yes, social media management is geared more towards fueling the top of your marketing funnel, you want to see that those followers are eventually converting into customers. This starts with targeting the right people from the beginning and building your online presence effectively with a thought-out social media marketing plan. You don’t want your social media marketing efforts to be for nothing, so that’s where at social media marketing company like LYFE Marketing comes in! We know how to simultaneously focus on the followers and engagement while keeping the end goal of ROI in mind.
Social Media Brand Management
Connect With Your Target Audience Across Your Social Platforms
The social media marketing realm is changing fast and brand building has become even more complicated for several B2C social media marketing companies. Today, only a few brands are able to generate meaningful consumer interest online due to poor social media brand management. Don’t let this be the case for your company.
Social media brand management is all about consistently implementing the right techniques to present your business and engage with your audience on social media platforms.
What are your top social media marketing goals? What social media marketing tips do you follow? Who are your target customers? Knowing the answers to these questions is crucial to creating your online identity and getting your brand the attention it deserves.
At Thrive Internet Marketing Agency, we offer custom social media brand management services based on your crowd culture and brand image. Crowd culture or cultural branding pertains to the shared cultural perspective of your target audience. Our social media marketing company determines your crowd culture to identify the best possible way to introduce your brand and connect with your audience. We:
- Perform in-depth social media audits
- Ensure your brand logos, images and social media posts align with your branding guidelines
- Participate in social discussions
- Develop your marketing persona
- Establish your unique brand voice
- Adopt your brand tone in crafting content and responding to online discussions
- Measure the impact of your branding efforts
Let us help you build a positive brand identity and turn more customers into brand advocates. Reach out to one of our Instagram social media marketing consultants to get a free quote on your project.
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